About Heliums

One weekend in July 2010, I decided to create hair ties that were both stylish and gentle on hair. My original plan was simple—I just wanted an endless supply for myself and to give them as gifts to friends. But something unexpected happened: my friends loved them so much that they kept asking for more. One friend even declared, “I’m calling my hair ties Cyndibands!” and the name stuck.

From that moment on, I knew I had something special. I started experimenting with different colors and materials, and before I knew it, my hair ties were gaining attention beyond just my circle of friends. 

As the business expanded, I began listening closely to what my customers wanted. Our most popular set was a pack of blonde shades, and I kept hearing from customers how much they loved the colors because they couldn’t find anything similar in stores. Most stores only carried black or bright colors, but the neutral shades that blended with hair were what customers truly wanted. That overwhelming feedback inspired me to expand beyond just hair ties. I realized I could do more—I could create an entire line of hair accessories in shades designed to seamlessly match every hair color, giving women more options beyond the standard black, brown, or gold.

In 2019, I launched Heliums, a brand dedicated to offering everyday high-quality, gentle-on-hair accessories in a variety of shades beyond the standard choices. From bobby pins and clips to a full range of hair ties, Heliums offers options for everyone—whether your hair is silver, strawberry blonde, ash brown, or dark brown. The brand’s mission is simple: Embrace Your Beauty, Match Your Hair Color.

Heliums quickly became a favorite in the hair accessories category, and seeing customers' excitement has been the most rewarding part of the journey. I’m constantly inspired by the feedback I receive from women who are thrilled to finally find hair accessories that complement their hair. Hearing someone say, “I can’t believe I finally found a bobby pin that matches my hair color!” is what keeps me motivated every day.

As someone who has always had an active lifestyle and a packed schedule, I understand how important it is to have hair accessories that work effortlessly. I live by the same “second-day hair” philosophy as so many of my customers—ponytails, braids, and updos are essential parts of my routine. That’s why I ensure that every Heliums product is not only stylish but also functional, comfortable, and designed to protect hair from damage. My personal favorite from the Heliums line? The Soft Seamless Hair Ties, which are incredibly gentle and hold hair securely without pulling or breaking strands.

Running a business and building a brand from scratch has been an amazing journey. As a mom of two, Heliums is more than just a company to me—it’s a way to show my kids, as well as other women and young entrepreneurs, that if you have a vision and the determination to pursue it, you can create something meaningful. I've always believed that with passion, creativity, and a commitment to making people's lives better in simple ways, small ideas can grow into something big.

Looking to the future, my goal is to continue expanding the brand with new products that reflect the latest trends while staying true to our mission of offering high-quality, damage-free hair accessories in colors that every woman can find herself in. I love waking up each day knowing that something as simple as a well-matched hair tie or a seamless bobby pin can bring joy to my customers.

Whether you’re looking for the perfect no-damage hair tie, a simple headband, or a bobby pin that blends seamlessly with your hair, Heliums is here to offer stylish, functional, and high-quality accessories designed with you in mind. If you haven’t tried our products yet, I hope you do—and that they become as essential to your daily routine as they are to mine.

Embrace Your Beauty,

Cynthia Rojas